Overview

A successful rewards program isn’t just about earning points — it’s about encouraging customers to come back, redeem rewards, and build a habit. This article outlines practical ways to drive redemptions and strengthen loyalty over time.

Focus on redemption visibility

If customers don’t know what they can get, they won’t redeem. Make rewards visible:

• Clearly describe rewards on the wallet pass

• Remind customers of their balance at checkout

• Highlight popular rewards in-store and online

Use high-impact reward tiers

Offer rewards that feel meaningful but still work within your margins. Examples include:

• “Free item up to $5”

• “Buy 5, get 1 free”

• “$10 off after 2000 points”

Make sure customers feel they’re getting real value when they redeem.

Promote the program regularly

Keep the program top-of-mind:

• Mention it during checkout

• Use signs, flyers, or digital displays

• Share program updates on your socials

• Send occasional emails or texts reminding customers of their balance

Incentivize the first redemption

Encourage new customers to redeem early:

• Offer a small reward after their first or second visit

• Auto-gift points with the “Customer Joins” moment

• Set up rewards that are easily attainable in the first few visits

Build a habit loop

Customers are more likely to return if they feel momentum. Reward consistency by:

• Offering points on every visit

• Including reward moments for milestone actions

• Regularly updating or rotating reward offerings

Next steps

Creating redeemable rewards
Reward moments
Understanding your dashboard metrics