Setting up your branding
Customize your digital and in-store rewards experience to match your brand — from logos and colors to wallet pass visuals and QR signage.
Overview
Your branding is what makes your rewards program feel truly yours. Worthify lets you personalize every customer-facing touchpoint — from the digital QR code screen they scan, to the wallet pass they carry in their phone.
This section helps you shape how your business is visually represented in:
Your digital QR screen
Your Apple/Google Wallet pass
Your in-store QR print signage
Branding sections explained
Logo
Upload your business logo.
Where it appears:
At the top of your digital QR screen
On the customer’s wallet pass
On printed QR signage
This ensures customers can quickly identify your brand across every interaction.
Background
Choose a preset gradient or enable Custom Colors to match your exact brand palette.
Where it appears:
As the background of your digital QR screen
On your wallet pass join screen
This creates a polished, professional look that feels on-brand.
Cover photo
Add an image to show at the top of your customer's saved pass.
Where it appears:
At the top of the wallet pass
Customer sign up to program page
This is great for showcasing products, a shop vibe, or seasonal themes.
Socials
Link your Instagram, Facebook, or X (Twitter) accounts.
Where they appear:
In the “More Info” section of the wallet pass
On the digital QR join screen
This makes it easy for customers to follow and engage with you.
Website
Add your business website URL.
Where it appears:
On the wallet pass
In the join screen’s More Info section
Useful if you take online orders or have a landing page.
Digital QR / Wallet / Print tabs
These let you preview and customize how your brand appears across formats:
Digital QR: This is what customers see when they scan your QR code
Apple Wallet / Google Wallet: Preview how your digital pass will appear once saved
Print QR code: Customize the visual template you’ll print for countertop displays
Printed QR code
Go to the Print QR code tab to customize your countertop signage.
Here you can:
Add a headline (e.g. “Join Our Rewards Program”)
Adjust font size, weight, and alignment
Choose a template layout
Download a print-ready version
You can also use pre-built Canva templates or request a custom design from Worthify if you want something more branded.
This gives you full control over what customers see at the register or counter.
Best practices
Use a high-res logo for crisp wallet and QR screens
Pick colors that complement — not clash — with your space and brand
Add a short, clear headline to printed QR codes for best results
Include your socials and website to drive deeper customer connection
Next steps
Adding a QR code to your store
Scanning wallet passes with the app