Setting up your branding

Customize your digital and in-store rewards experience to match your brand — from logos and colors to wallet pass visuals and QR signage.

Overview

Your branding is what makes your rewards program feel truly yours. Worthify lets you personalize every customer-facing touchpoint — from the digital QR code screen they scan, to the wallet pass they carry in their phone.

This section helps you shape how your business is visually represented in:

  • Your digital QR screen

  • Your Apple/Google Wallet pass

  • Your in-store QR print signage


Branding sections explained

Logo

Upload your business logo.

Where it appears:

  • At the top of your digital QR screen

  • On the customer’s wallet pass

  • On printed QR signage

This ensures customers can quickly identify your brand across every interaction.


Background

Choose a preset gradient or enable Custom Colors to match your exact brand palette.

Where it appears:

  • As the background of your digital QR screen

  • On your wallet pass join screen

This creates a polished, professional look that feels on-brand.


Cover photo

Add an image to show at the top of your customer's saved pass.

Where it appears:

  • At the top of the wallet pass

  • Customer sign up to program page

This is great for showcasing products, a shop vibe, or seasonal themes.


Socials

Link your Instagram, Facebook, or X (Twitter) accounts.

Where they appear:

  • In the “More Info” section of the wallet pass

  • On the digital QR join screen

This makes it easy for customers to follow and engage with you.


Website

Add your business website URL.

Where it appears:

  • On the wallet pass

  • In the join screen’s More Info section

Useful if you take online orders or have a landing page.


Digital QR / Wallet / Print tabs

These let you preview and customize how your brand appears across formats:

  • Digital QR: This is what customers see when they scan your QR code

  • Apple Wallet / Google Wallet: Preview how your digital pass will appear once saved

  • Print QR code: Customize the visual template you’ll print for countertop displays


Printed QR code

Go to the Print QR code tab to customize your countertop signage.

Here you can:

  • Add a headline (e.g. “Join Our Rewards Program”)

  • Adjust font size, weight, and alignment

  • Choose a template layout

  • Download a print-ready version

You can also use pre-built Canva templates or request a custom design from Worthify if you want something more branded.

This gives you full control over what customers see at the register or counter.


Best practices

  • Use a high-res logo for crisp wallet and QR screens

  • Pick colors that complement — not clash — with your space and brand

  • Add a short, clear headline to printed QR codes for best results

  • Include your socials and website to drive deeper customer connection


Next steps

Adding a QR code to your store
Scanning wallet passes with the app