Overview

reward moments are a way for merchants to personalize the customer experience by defining how the platform responds when key actions occur. Whether it's welcoming a new customer or celebrating a reward redemption, reward moments help boost loyalty and brand engagement.

How it works

Each moment represents a customer action—like joining the program or earning points. Merchants can customize messages and choose how they want customers to be notified. These messages can be sent via push, SMS, or email, and merchants can even gift points during these moments.

reward moments are set after the rewards program is created but should be completed before going live, so customers receive a complete, branded experience from the start.

Available reward moments

Customer joins the rewards program

Triggered when a customer signs up for your program for the first time.
Merchants can:

• Customize a welcome message

• Choose to send a push notification, SMS, or email

• Automatically gift points as a welcome bonus

Customer enters the location

Triggered when a customer physically enters the store’s location (based on geolocation).
Merchants can:

• Send a greeting or special promotion message

• Reinforce engagement with personalized reminders

Customer earns points

Triggered when a customer earns points through a qualifying purchase or activity.
Merchants can:

• Send a thank-you message

• Motivate further engagement with additional promos

Customer redeems a reward

Triggered when a customer uses points to redeem a reward.
Merchants can:

• Congratulate or thank the customer

• Reinforce the value of staying in the program

Next steps

Customizing your reward messages

Setting up your rewards program

Creating your first redeemable reward